As business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data is also how we communicate the status of things and how we make the case for change.

If there’s one thing that characterizes the Information Age that we find ourselves in today, it is streams of data. However, without proper ways to aggregate and transform this data into information, ...

Data visualization is one of the most important tools we have to analyze data. But it’s just as easy to mislead as it is to educate using charts and graphs. In this article we’ll take a look at 3 of ...

Instead of telling people about a story/data/information, show them. Humans are inherently programmed to respond to the visual and our brains process images 60,000 times faster than text. Images seen ...

Thanks to their visual simplicity, bar graphs are popular tools for representing data. But do we really understand how to read them? New research has found that bar graphs are frequently misunderstood ...

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our clients. But ...

Carson MacPherson-Krutsky receives funding from The National Science Foundation. She is the co-owner of HazardReady, LLC. Since the days of painting on cave walls, people have been representing ...