Ad Context Protocol (AdCP) is being sold as a magic bullet. But let’s be honest: Your first AdCP project is probably going to fail. It won’t fail because the protocol is bad; it will fail because ...
The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software ...
A consortium of companies across the advertising ecosystem have announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate directly across advertising ...
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